For Dermatology Practices/The Build Layer

Your derm practice has more bookings waiting than you think. Let's capture them.

Praxios is the clinic OS for modern dermatology — medical and cosmetic. Mole mapping that lives with the patient record. An AI that books annual skin checks. A full PMS underneath with imaging, biopsy tracking, and the billing your insurance coordinator actually likes.

12
Verticals
4+
Languages
24 / 7
AI answers
MIA · DXB · HK
HQs
praxios.co / dashboard
Today · Your clinic
248
bookings today +34% vs last week
Live booking feed
+12 in the last hour
  • 14:32
    Luna Parker
    New patient consult · 30 min
    via Website
  • 14:28
    Carmen Reyes
    Follow-up · Dr. Martinez
    via WhatsApp
  • 14:21
    Bruno Okonkwo
    Annual wellness check
    via SMS
  • 14:15
    Sofia Chen
    Post-op review · Session 2
    via AI Phone
AI-booked
Every message, answered
3× bookings
Before noon, not at midnight
The Problem

You didn't become a dermatologist to chase mole-check follow-ups.

You trained to read skin. But somewhere between following up on last month's biopsies, reminding at-risk patients about their annual screen, and explaining to your staff why the dermoscopy images never made it into the chart — you stopped being a dermatologist and started being a data clerk.

Meanwhile:

  • Biopsy results sit in an inbox until someone manually flags them as urgent.
  • Annual skin-check reminders go out to whoever the intern can remember.
  • Your phototherapy schedule is a paper booklet at the front desk.
  • Your medical and cosmetic sides run on two different platforms that don't talk.

You don't need another booking app. You need the operating layer Zenith installs during the Build phase — productized, deployable in weeks, and built for the way modern clinics actually work.

Specialized

Built for dermatology practices

Mole mapping, biopsy tracking, phototherapy scheduling, and the recall engine that actually fires on time.

01 / 04

Mole mapping & dermoscopy archive

Per-patient body maps with dermoscopy images, side-by-side comparisons across visits, and automated flagging for changed lesions.

02 / 04

Biopsy workflow

From sample collection to pathology result to patient notification — with auto-escalation on anything flagged positive and one-click follow-up scheduling.

03 / 04

Phototherapy scheduling

Multi-session phototherapy courses with exposure tracking, dose calculation, and per-session progress notes built into the standard chart.

04 / 04

Split medical / cosmetic workflows

One platform handles the insurance-side medical derm and the self-pay cosmetic derm, with separate reporting, separate catalogs, and shared patient records.

The Platform

Three layers. One outcome: bookings that don't leak.

Layer 1
Bookings
Fill the calendar. In every language.

The AI booking agent answers every inbound message — WhatsApp, SMS, webchat, or Instagram — in your clients' language. The AI receptionist takes phone calls 24/7. The online booking page works from any device. Clients book themselves; your staff stop playing phone tag.

What this looks like:
  • AI booking agent for skin checks, biopsies, and cosmetic consults
  • Online booking with service-type triage (medical vs cosmetic)
  • Automated pre-visit photo upload for teledermatology
  • AI receptionist for urgent lesion enquiries
Layer 2
Operations
Run the practice, not the software.

A full practice management suite underneath the marketing layer. Clinical notes, prescriptions, labs, inventory, invoicing, tax-ready exports, multi-clinic reporting, role-based staff access. Everything your old PMS did — but on a platform that also handles the front-of-house.

What this looks like:
  • Structured derm clinical notes with ICD-10 coding
  • Dermoscopy image library tied to the chart
  • Biopsy result inbox with auto-flagging
  • Split reporting for medical vs cosmetic revenue
Layer 3
Growth
Compound what you already have.

Automated reminder campaigns tied to the medical record. Google review replies drafted by AI. Segment-driven marketing to the exact clients that need it. Your existing patient list, re-engaged on schedule — without anyone on your team lifting a finger.

What this looks like:
  • Annual skin-check reminder campaigns
  • Biopsy follow-up sequences
  • Cosmetic laser and filler seasonal outreach
  • Review requests post-procedure
Why Us

Why Praxios vs. a stack of tools?

Most clinic software does one thing. Your PMS does the medical records. Your marketing tool sends email. Your messaging runs on a staff phone. Your reminders are a sticky note. Nothing talks to anything else, and every month you pay four vendors to keep the duct tape from coming off.

Real messaging APIs
WhatsApp Cloud API (Meta-certified), SMS, webchat — all direct integrations
Third-party wrappers and staff phones
One data model
Twelve verticals, one login, one database, one schema
Separate tools for PMS, messaging, reviews, reminders
AI booking agent
Built in — speaks your clients' language out of the box
Add-on, English only, often a glorified chatbot
Full PMS underneath
Consultations, labs, inventory, invoicing, reports — all in the same app
Marketing layer only — your PMS lives with a separate vendor
Built for where you operate
Local payment methods, local languages, local regulations — baked in
US-centric template, retrofitted per market later
Owned by Zenith
Productized Build-phase software, backed by the full Zenith strategy team
Standalone vendor — you figure out the rest
What they say

We used to miss 30% of our annual skin-check recalls. With Praxios, it's below 4%. And the cosmetic side runs on the same platform — so we finally know where our revenue actually comes from. Our dermatopathologist literally asked what we were doing differently.

J
Dr. James Whitfield
Medical Director · South Beach Derm · Miami
Who This Is For

Built for clinic owners who are serious about what comes next.

  • Solo owner-operators

    Doing $500K–$3M a year and ready to scale without a 20-person back office.

  • Multi-location groups

    Consolidating 2–20 clinics onto a single data model with shared staff, inventory, and reporting.

  • New clinics launching

    Going live with modern infra from day one — no legacy PMS to migrate away from.

  • Existing Zenith clients

    Already engaged in the Build phase and ready to operationalize the software layer.

Track Record

We've already built this.

Praxios is not a weekend hackathon. It's the software layer Zenith has been deploying inside real clinics across three continents for years — productized, polished, and ready to ship into yours in weeks.

12
Verticals
One codebase, one data model, twelve clinic types
3 HQs
Operating bases
Miami · Dubai · Hong Kong — via Zenith Global
24 / 7
AI-answered
Multilingual voice receptionist + messaging agent, never off-shift
50+
Modules in one login
From clinical notes to tax-ready exports — not four separate tools
How It Works

Start with a discovery call.

1

Discovery Call

Twenty minutes with the Zenith Build team. We audit your current ops, pricing, and calendar in real time and show you exactly where Praxios plugs in — and where it replaces what you’re already paying for.

2

Custom Setup

Data migration from your legacy PMS, WhatsApp Cloud API onboarding, Meta template approval in all three languages, and hands-on staff training. Most clinics are fully live in two to four weeks.

3

We Go Live

First bookings through Praxios within days. Ongoing strategic support from Zenith’s Build team throughout the initial quarter to make sure the platform is actually moving the numbers that matter.

FAQ

Common questions.

Where is Praxios available?

Praxios operates out of three headquarters — Miami, Dubai, and Hong Kong — with clinics already live across the US, the Middle East, and Asia. The platform is built to handle local payment methods, languages, and regulatory quirks in each market, so if you’re in one of those regions we’re probably already running inside a clinic near you.

Which languages does the AI booking agent handle?

Natively: English, Arabic, Traditional Chinese, Simplified Chinese, and Spanish, with more added on demand. The agent detects the client’s language automatically and responds in-kind. Meta templates are pre-approved per language during onboarding so you never get blocked by your own WhatsApp API.

Does Praxios replace my current practice management system?

Yes. Praxios is a full PMS — consultations, structured clinical notes, prescriptions, lab results, inventory, invoicing, tax-ready exports, and multi-clinic reporting are all built in. Most customers retire two to four legacy tools during migration.

What is the relationship with Zenith Strategic Consulting?

Praxios is Zenith’s productized Build-phase software. Zenith’s broader Build → Scale → Exit framework covers strategic advisory, operations consulting, and M&A support. Praxios is specifically the software layer that Zenith’s Build team deploys inside clinics during Phase 1 — and most customers adopt the platform before ever signing up for the consulting side.

What does it cost?

There are two components: a one-time implementation fee (scoped to clinic size and number of locations) and a monthly platform fee. We quote live during the discovery call after looking at your operations — no pricing games, no seat-based surprises.

Do you work with clinics that aren’t Zenith consulting clients?

Absolutely. Most Praxios customers start with the software alone and engage Zenith’s broader strategy work only if and when it makes sense. The platform stands on its own.

Your move

Your clinic is already generating demand. Let's make sure you capture it.

20-minute call/Live sandbox with your data/No slides/No onboarding fee